WHY DOES VIDEO WORK SO WELL?

Did you know that 87% of marketing professionals use video as a marketing tool? (Wyzowl, 2019.)  Whether trying to increase sales, trust, or brand awareness, nearly 9 out of 10 companies use video marketing to promote their product or service.  And, consumers are 10 times more likely to engage in video content than other formats (CMI.)  So that’s a lot of data-driven reasons to consider video production when communicating with your audience.

Experience is everything

Most potential consumers want the chance to experience a product through an authentic testimonial or service described by a trustworthy personality.  Video production gives life to those experience-seekers in a way that other formats simply cannot provide.  But video production in itself does not guarantee engagement, and the average viewer can be quite savvy when it comes to sniffing out both unprofessional and “too-professional” video productions.

We tell YOUR Story

The Playback Videography™ difference.  Our projects encompass much more than professional-grade filmmaking.  Before the camera starts rolling, we work with you to cast and capture the vision.  The better we understand your strengths and unique selling points, the better our production complements and enhances your brand and marketing strategies.